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Rev. Larry Rice is a preacher and bible teacher whose vision has long been to connect the faith of the average church goer to the real needs of people in crippling financial situations. He has long maintained that to believe that all men and women are made in the image of God but to leave them caught in an unjust system that rewards the greedy should be unconscionable. Since 1972, he has used many different forms of media communication and educational resources to preach the Kingdom message of God’s liberation both from greed and poverty.